AGP Executive Report
Last update: 15 minutes agoFestival Spotlight: M-Pesa operator VCL Financial Services has renewed its sponsorship of the Maletsunyane Braai Festival, continuing a partnership spanning eight of the event’s nine years. The festival drew 4,495 visitors in 2025, combining music, food, tourism and opportunities for local businesses. Creative Rights: As Lesotho marks 60 years of independence, stakeholders are calling for stronger cultural and digital sovereignty. LESCOSSA says royalty collection is now in place for local creators, but no payments have yet been distributed. Music: Lesotho-born artist JAZZWRLD is taking 3-Step to a wider audience, with more than a billion career streams and a new project, Secrets of the WRLD. Fashion: Basotho label Thethana, which blends heritage with contemporary design, has been selected for Création Africa’s fashion programme to help grow its business. Regional Ties: Lesotho and Eswatini plan to deepen cultural exchange and trade, with progress to be reviewed annually.
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